Sports Bets at the Stock Exchange - Bloomberg
Matt Levine ăť 2025-10-07 ăť archive.is

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Matt Levine is a Bloomberg Opinion columnist. A former investment banker at Goldman Sachs, he was a mergers and acquisitions lawyer at Wachtell, Lipton, Rosen & Katz; a clerk for the U.S. Court of Appeals for the 3rd Circuit; and an editor of Dealbreaker.
Polymarket
You can think about financial markets at different levels of abstraction. Most working traders and analysts spend most of their time thinking at the level of making correct predictions: You analyze some data about the world, form a hypothesis about what some asset prices will do, and test the hypothesis by trading the assets. Often this analysis is informed by experience and connoisseurship and intuitive pattern-matching, though increasingly these days the pattern-matching is done using machine learning techniques.
Then there is the level of adaptive niches: Why do these patterns exist, and why should you be able to make money trading on them? A pattern with no explanation is a bit suspect; you want some psychological or structural explanation for why asset prices will move the way you expect and why they havenât already.1 âLong-only asset managers like to take some credit risk and get their duration via futures, so we can make a bit of money buying cash Treasuries and selling futures â is an explanation of this form. (While âfutures usually pay a bit more than cash Treasuriesâ is a first-level explanation.) Or âindex funds rebalance on particular dates so if we buy the stocks they need to buy ahead of time we can sell to them at a profit.â Or âretail investors are buying meme stocks at irrational prices so I can make money very carefully selling them those stocks.â Some sort of story about regulations or institutional constraints or mass psychology or something, some satisfying intuitive reason for the patterns.
And then there is the level of social purpose. Why is anyone doing any of this? How would you explain what you do to your grandparents? There seem to be two main social purposes to financial markets, or one purpose looked at from two ends: Financial markets allow people to save and participate in economic growth to meet their future material needs, and they help allocate resources to their most productive uses. When you run your machine-learning model that looks at piles of market data to figure out which 500 stocks to buy and which 500 stocks to short, you are doing your small part to make prices efficient and allocate capital to its best uses. I used to be a corporate equity derivatives investment banker, and I once watched with uncomfortable awe as my boss explained that a derivatives deal we did for a biotech company lowered its cost of capital and thus allowed it to develop a promising cancer treatment, so if you really thought about it we were basically curing cancer. Did I believe that? Did he believe that? I mean. Perhaps his grandparents did.
These things all loosely tie together: If you are a hedge fund analyst, you largely spot patterns that exist because of some structural inefficiency, and then you trade against those patterns to profit from that inefficiency and make money for yourself, but your trading pushes the markets in the direction of efficiency and moves capital a bit closer to its best uses.
But there is no reason to think they will fit neatly together all of the time. âRetail investors are buying meme stocks at irrational prices, and theyâre going to keep doing that for the next month, so Iâd better buy meme stocksâ is a perfectly satisfactory first- and second-level explanation that tends to allocate capital to bad uses and make retirement savers worse off. But if it makes money you should do it. Your overall role in the market is to nudge capital toward its best uses, even if sometimes you trade the opposite way to make a quick buck.2
But my impression of the glee with which a lot of traders jumped into crypto was that they were not particularly worried about the social good of crypto, about allocating capital to its best uses. They had all these tools for pattern recognition, and in traditional financial markets their application was difficult and constrained by economic reality, but crypto was a pure abstract casino for traders. You could spot patterns and turn them into money without anyone having to believe anything at all about capital allocation. As I once said to Sam Bankman-Fried: âYouâre just like, well, Iâm in the Ponzi business and itâs pretty good.â
That was practice, man. Sports gambling is exactly like that, and it is being colonized by finance. Quantitative trading firms are dipping their toes into sports betting: If you are good at finding patterns in data that predict future outcomes, modern sports have tons of data and tons of outcomes. There are structural inefficiencies in how people bet, inefficiencies that provide steady opportunities for people who are good at the first-level skills to exploit. By doing that, do you push the point spreads of National Football League games toward efficiency? Sure, probably! Is that a social good? I mean! The answer is not so much ânoâ as âwho cares?â It might be! You could tell a story like âpeople want to be entertained, a little sports gambling is a more cost-effective form of entertainment for many people than various alternatives, and accurate point spreads improve their well-being.â Who am I to judge. Youâre not curing cancer, or allocating capital to curing cancer. Youâre making it a bit more fun for some people to watch the Jets game, and a bit less fun for other people.
I used to say this sporadically, but now I say it all the time: Financial markets and sports gambling are merging, and some big financial firms now go around acting like there is no difference between them. We have talked a lot about Robinhoodâs move to become a sports betting app, and now hereâs this:
Intercontinental Exchange Inc., owner of the New York Stock Exchange, plans to invest as much as $2 billion in cash in Polymarket, a crypto-based betting platform.
The transaction values the company, which lets traders wager on the outcome of real-world events such as elections and sports, at roughly $8 billion, ICE said in a statement Tuesday.
ICE will become a global distributor of Polymarketâs event-driven data, providing customers with sentiment indicators on topics in the market, according to the statement. The exchange operator and Polymarket have also agreed to partner on future tokenization initiatives. âŚ
âTogether, weâre expanding how individuals and institutions use probabilities to understand and price the future,â [Polymarket founder Shayne] Coplan said in the statement. âRealizing the potential of new technologies, such as tokenization, will require collaboration between established market leaders and next-generation innovators,â he said.
Perhaps I am way too cynical. Polymarketâs and ICEâs statement barely mentions sports, and Polymarket is not really explicitly a sports betting platform: Itâs a general-purpose prediction market, and a lot of its volume and popular perception involve election betting. (It traded billions of dollars on the 2024 US presidential election, and thereâs currently $130 million of volume on the New York mayorâs race.) But Polymarket is reportedly mostly a sports market these days, and it sure seems to me that the rapidly rising valuations of prediction markets (and the falling valuations of traditional sportsbooks) have something to do with the fact that they have moved into sports betting in a big (and government - favored) way. Predicting election outcomes is a niche business with a lot of seasonality; predicting sports outcomes is a large popular lucrative constant business.
And so the story here is kind of âthe New York Stock Exchange is getting into the sports betting business.â 3 Because the thing that you do, on a first-order basis, at the New York Stock Exchange, is make bets on stocks. You use gut instinct or data or whimsy or computers to pick the stocks you think will go up, and you buy them. And at some level the purpose of the New York Stock Exchange is to allocate capital to its best uses, but at another level the purpose of the New York Stock Exchange is to give you the bets you want, and if you want to bet on sports then bet on sports.4 Bloombergâs Joe Weisenthal writes today:
It seems like every company in the trading world is melding into some prediction market/sports betting/crypto conglomerate. All the lines between speculation and hedging or gambling and investing are going away.
Or Iâm completely wrong! The alternative story here is what Coplan says: âWeâre expanding how individuals and institutions use probabilities to understand and price the future,â where âthe futureâ means something broader than this weekendâs NFL slate. Economists have long been fond of prediction markets on efficient-allocation-of-capital, complete-markets grounds: If you had market prices reflecting the probabilities of lots of important future events, you could better understand the world, be more prepared for the future, and hedge bad potential futures. Right now, the business of prediction markets involves a lot of sports betting, but that wonât necessarily be true forever. Perhaps the path to a robust prediction market for understanding and pricing the future runs through sports, because thatâs what people already want, but it ends up in a more interesting and useful place. I wrote the other day:
One way to think about it is the Grossman-Stiglitz paradox: To get an efficient market (here, prediction markets that accurately predict important events), you need to create conditions where informed traders can make a lot of money making prices correct, which means that you need some noise traders willing to trade at incorrect prices to entice the informed traders. And you entice the noise traders with football.
ICEâs and Polymarketâs overall role is to nudge capital toward its best uses, even if sometimes they trade the opposite way to make a quick buck.
Pump and dumps
Everything is securities fraud, I often say, but this is the most securities fraud 5:
- 1.I buy 1 million shares shares of Penny Stock X for $0.01 each.
- 2.I go on social media and tell my hundreds of thousands of followers, âI just got off the phone with the chief executive officer of Penny Stock X, she tells me that they used their proprietary quantum computers to find a cure for cancer, this is going to add $500 billion to their market cap, youâd better buy as much as you can right now.â
- 3.My hundreds of thousands of followers believe me,6 so they rush to buy the stock.
- 4.Their buying pushes the stock up to $0.20 per share.
- 5.I sell my million shares for $200,000, a $190,000 profit.
- 6.Obviously the stuff about quantum computers and a cure for cancer is a lie and the stock falls back to $0.01 per share.
This is called a âpump and dump.â In Step 2, I lie to pump up the price of the stock. In step 5, I dump the stock that I pumped. It is a very standard form of securities fraud, people have been doing it in some form or another for many decades, the US Securities and Exchange Commission and the Department of Justice regularly bring cases against people who try it, and they regularly win those cases.
But is this securities fraud? I mean, yes, it absolutely is, come on. But could you make an argument that it isnât? The argument that it isnât might go like this:
- 1.âFraudâ means lying to someone to get money from them.
- 2.âSecurities fraudâ means lying to someone about securities to get money from them.7
- 3.Here, yes, sure, I lied to my social media followers about securities.
- 4.But I didnât get money from them!
- 5.Oh, I got money. But I got money from the stock market. I got money from hitting the âsellâ button at my brokerage account. The person who bought my stock from me gave me money, but thereâs no particular reason to think that that person read my social media posts. Perhaps my broker sent my order to the stock exchange, and my stock was bought in an anonymous transaction and weâll never know who bought it. More likely my broker sent my order to an electronic market maker like Virtu or Jane Street or Citadel Securities, who bought my stock from me, and none of those guys even follow me on social media.
- 6.Similarly, my social media followers spent money to buy the (worthless) stock. They sent money by hitting the âbuyâ button at their brokerage accounts. But, again, they donât know whom they bought the stock from, and thereâs no reason to think it was me. It was probably Virtu or Jane Street or Citadel Securities.
- 7.So whom did I defraud? I lied to my followers, but they didnât give me money. The market makers gave me money, but I never lied to them. No fraud!
This is mostly stupid. The money in some obvious intuitive sense flows from my social media followers (who have been told lies, and believed them, and paid money) to me (who told the lies and got the money). It didnât flow directly from them to me; there were a few steps in the middle. But those were all pretty mechanical steps. The market makers â and the market â respond to the information encoded in prices. When my followers saw my lies and started buying the stock, that mechanically pushed the stock price up. The higher stock price reflected demand from my followers, which in turn reflected my lies. The higher stock price was a lie: The higher stock price encoded the information âthis company cured cancer with quantum computers,â which was false. In some sense I did trick Virtu or Jane Street or whoever was on the other side of the trade from me: They didnât see or believe my lies directly, but their picture of the world was distorted by my lies, and I expected and intended and caused and profited from that distortion.
This is called the âfraud on the market theory,â and it is essential to modern securities fraud enforcement: Modern securities trading mostly occurs electronically and anonymously, so youâll rarely be able to find cases where I lied about securities directly to the person who bought them from me. The US Supreme Court said in 1988:
The fraud on the market theory is based on the hypothesis that, in an open and developed securities market, the price of a companyâs stock is determined by the available material information regarding the company and its business. Misleading statements will therefore defraud purchasers of stock even if the purchasers do not directly rely on the misstatements. The causal connection between the defendantsâ fraud and the plaintiffsâ purchase of stock in such a case is no less significant than in a case of direct reliance on misrepresentations.
This is all obvious stuff, this is the basic architecture of modern financial regulation, this is why people are not allowed to go around lying about stocks all the time. I apologize for explaining it at length, because, while many people probably havenât thought about it, nobody is actually confused about it. Nobody goes around thinking âactually pump and dumps are legal because youâre not taking money directly from the people you lie to.â
Except this one judge? We talked in March of last year about what I called âan absolutely wild opinion â in a Texas federal district court, dismissing an indictment against some alleged pump-and-dumpers â who had nicknames like âMrZackMorrisâ and âMystic Macâ and âThe Stock Sniperâ and who said stuff like âIâll never get sick of pumping... money into my followers bank accounts,â because the judge found that actually pump-and-dumps arenât fraud. He wrote:
Unlike a traditional fraud case, in which the victim directly surrenders their property to the defendant (or an entity in the defendantâs control), the investors here surrendered their property to the stock market at market prices, and in return, received the benefit of the bargain in the form of securities. Thus, the scheme did not deprive investors of their money or property through any misrepresentation; the misrepresentations deprived them only of accurate information necessary to make discretionary economic decisions....

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That was weird! But maybe not that weird. The Supreme Court has issued a bunch of opinions over recent years narrowing the range of fraud and corruption laws, finding that various sorts of obvious fraud are not actually fraud because they do not âdeprive people of traditional property interests.â One possibility was that the Texas judge looked at those precedents, thought âehh theyâre legalizing everything these days, probably pump-and-dumps are fine,â and got out ahead of things. One possibility was that he was right! Maybe that is where things are going. âPump and Dumps are Legal Now,â was my headline at the time. That was not legal advice, and I didnât really believe it, but I worried. If itâs right, I wrote, âthe stock market, and social media, are going to get pretty weird.â I want to point out that things really have gotten a lot weirder since then (you can bet on football on Robinhood!), though mostly not because of that decision.
That said, last Thursday that opinion was overturned on appeal in a short, sensible, unanimous opinion of the US Court of Appeals for the Fifth Circuit:
While it is true that a defendant cannot be convicted of fraud for depriving an individual of potentially valuable economic information alone, the indictment here went further, properly alleging defendantsâ scheme to defraud their followers of money....
The indictment does not mention the right-to-control theory. Rather, it alleges that defendants induced their followers, through misrepresentations, to purchase securities â that is, to part with their money or property. The indictment alleges a âfraudulent-inducement theory,â under which a defendant âuses a material misstatement to trick a victim into a contract that requires handing over her money or property.â ⌠Unlike the right-to-control theory rejected in Ciminelli, the fraudulent-inducement theory advanced here âprotects money and property.â...
As the indictment alleges, defendantsâ object was to obtain money, and they did so by fraudulently inducing their followers to purchase securities. The indictmentâs allegation that defendants pumped and dumped to gain a profit shows that they âhad money in mind.â ⌠â[A] fraud is complete when the defendant has induced the deprivation of money or property under materially false pretensesââregardless of whether the victim suffered a net pecuniary loss. The indictmentâs allegation of defendantsâ fraudulently inducing their followers to purchase securities is sufficient to allege an injury.
So pump and dumps are illegal again. For now. I guess this could still go to the Supreme Court.
Consulting
The two basic possible paths for generative artificial intelligence and the consulting industry are:
- 1.Consultants will master AI to produce better and more useful consulting engagements with fewer resources, making themselves more indispensable to clients while also improving their own profit margins; or
- 2.Clients will master AI well enough that, instead of paying a consulting firm for advice about critical business decisions, they can just ask ChatGPT and get a good enough answer, making the consultants completely dispensable and putting severe pressure on their margins.
Not to pick on consultants; really those are the two possible paths for most sorts of knowledge work. Weâve talked about the same conundrum for homeownersâ association management companies; also, please do not ask ChatGPT to write Money Stuff for you. But especially consultants.
So if I ran a consulting firm I would be very interested in simultaneously:
- Making sure that my consultants were really good and creative and cutting-edge about using AI to do consulting; and
- Making sure that their work product was highly differentiated from the raw output of large language models. If I was charging clients hundreds of thousands of dollars to answer a question like âhow can we increase sales of our widgets,â I would be very very careful to give them answers that were not simply what youâd get by typing the same question into ChatGPT.
Deloitte apparently made different choices? The Financial Times reports:
Deloitte will partially refund payment for an Australian government report that contained multiple errors after admitting it was partly produced by artificial intelligence....
Australiaâs Department of Employment and Workplace Relations... had commissioned a A$439,000 âindependent assurance reviewâ from Deloitte in December last year to help assess problems with a welfare system for automatically penalising jobseekers. âŚ
In late August the Australian Financial Review reported that the document contained multiple errors, including references and citations to non-existent reports by academics at the universities of Sydney and Lund in Sweden....
In the updated version of the report, Deloitte added references to the use of generative AI in its appendix. ⌠While Deloitte did not state that AI caused the mistakes in its original report, it admitted that the updated version corrected errors with citations, references, and one summary of legal proceedings.
âWell if we just type our question into ChatGPT weâll get a decent answer, but it might contain hallucinations, whereas if we pay hundreds of thousands of dollars to a big consulting firm we can at least avoid that risk,â you might think, incorrectly.
If a rocket explodes, is that securities fraud?
On September 29, 2025, Firefly disclosed that during testing, the first stage of its Alpha Flight 7 rocket âexperienced an event that resulted in a loss of the stage.â
I should say that the answer to the question âif a rocket explodes, is that securities fraudâ is not always âduh of course everything is securities fraud.â If a NASA rocket explodes, probably not securities fraud: NASA is a government agency and does not have securities.8 If a SpaceX rocket explodes, probably not securities fraud: SpaceX is a private company, its shares do not trade regularly in a public market, and so there is (probably) not some pool of investors who bought the stock last week and can say with a straight face âwe overpaid for the stock because we thought your rockets wouldnât explode but then your rocket exploded so, fraud.â But every bad thing that a public company does is securities fraud, and Firefly is public, and there you go.
Things happen
OpenAIâs Golden Touch Spreads as Stocks Soar Off Mere Mentions. Investors Place Bets on Trump Teamâs Next Investment Target. Elon Musk names former Morgan Stanley banker as new xAI CFO. Market for Synthetic Risk Transfers Is Riddled With Gaps in Disclosure, IMF Officials Say. Rising Fees Force Premium Credit-Card Holders to Choose Sides. Bitcoin Life Insurance Provider Meanwhile Raises $82 Million. CFA Level I Success Drops to 43% as AI Models Ace Final Exam. JPMorgan replaces European banking boss who was doing job from New York. JPMorgan paid $115 million for Charlie Javiceâs lawyers. Fannie Mae and Freddie Mac have âperhaps the strangest IPO âbake-offâ ever.â
This column reflects the personal views of the author and does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

Matt Levine is a Bloomberg Opinion columnist. A former investment banker at Goldman Sachs, he was a mergers and acquisitions lawyer at Wachtell, Lipton, Rosen & Katz; a clerk for the U.S. Court of Appeals for the 3rd Circuit; and an editor of Dealbreaker.
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